For this project I worked with Dundee Botanic Gardens and Dundee Gin Company to create the 50th Anniversary Botanics Gin label. 

I worked as part of a small team to develop the packaging design and name of the gin. The brand features a medicine bottle style label and a scientific style illustration to give a sense of the history of the garden and what it stands for. We wanted the design to reflect the roots of the garden.

 

To give the bottle more depth, and for a more intriguing design, we used a double-sided label on the back to allow the botanical image to be seen from the front. When filled with liquid, this creates the illusion of the bottle being filled with real plants, as the image is warped.