For this live brief working with the studio Good, I worked in a small team to develop a brand identity for a Covid relief fund for live music crew members. We created the brand Playback, which centres around the idea of playing back, like the crews in rehearsals, and reflecting on how the crew work together to make live music happen.

 

This lead to our concept 'Down the Line', which we used throughout our branding. Playback also has the double meaning of 'bringing play back' as we wanted to keep the tone of the brand very positive and uplifting to inspire people to donate rather than guilt-tripping people.