Relance is a conceptual fashion brand built around the idea of timeless design and longevity in clothing. The brand explores how well-designed garments move through fashion cycles, reappearing across generations as enduring wardrobe staples rather than short-lived trends.

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The project focused on creating a cohesive brand identity and digital-first visual system for a contemporary fashion label. Design decisions were led by a refined, editorial aesthetic, with a strong emphasis on typography, layout, and visual consistency. The identity was developed to translate seamlessly across social media and digital platforms while keeping the clothing at the centre of the brand story.

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Relance demonstrates an understanding of how fashion brands communicate visually online, balancing aspirational imagery with clear brand foundations. The project reflects a thoughtful approach to branding and social content, with a focus on clarity, storytelling, and creating engaging, timeless visuals for a digital audience.