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Mencap
Annual Report
Project Type: Typography, Sculpture
This was a 5 week project with Carr Kamasa Design, a creative consultancy agency based in London. The brief asked to design an annual report (minimum of 6 spreads) that stays true to Mencap's branding. The report was to be suitable for print and for viewing online, so it was required to have a navigation system.
The underlying theme of the report is that Mencap is a community/family. As an organisation they are very supportive but they also rely on support to function. Their whole attitude and brand messaging is really warm, welcoming and inclusive. The tone of the report is that of a welcoming community and the language makes the reader of the report feel included.
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